How can you buy toothpaste? It is because it protects the cavity or not, because Colgate Crest was effective in preventing tooth decay? What about cars? GM has just the one for you, but Ford says the car is rated higher than others.
Have you ever noticed that advertising is negative or positive?
negative publicity focused on the improvement of the concern.
positive publicity focuses on the positive characteristics of acompany or product.
How are elected? No highlight their positive attributes? Do not play into the pot and respect for opponents? Recommended to leave the electoral roll?
No.
They attack, attack, attack. They harp that the negative qualities of his opponent, in fact and in perception. The paid results: negative campaigning wins elections.
The negativity has not only won but also sells products. By instilling mistrust andFear in perspective, can provide solutions to their concerns. You can have a huge amount of money.
How do I use negative advertising to make money? 'S very easy. It requires an approach different from that traditionally used by insurance companies and agents. The insurance industry is focused on creating an image that looks as professional and experienced. Agents stress the amount of training they have, how many degrees they have received, and how they are active incommunity. Usually, this type of advertising is a waste of time and money.
Look at your experience. When was the last time you ran a company approved the ad? How many calls had? We both know the answer to this question. If there were, it is unlikely that the results yet begun to pay for ads.
Negative publicity is the key to its success. When it comes to quality of your company with the usual advertising claims for insuranceoffer to its target exactly what the world: not a boring sales. Its target market does not want a sales pitch. They want solutions to their problems. Focus on what you're concerned about, and attract attention. In proposing solutions to their problems, offering security and peace of mind.
Security and peace is more important for the elderly.
How can you do? Recognize the enemy.
Who is the enemy? old way of thinking!Here's an example, providers of long-term care.
Have you ever participated in a seminar or a meeting of the LTC Long Term Care Insurance Sales? Have you ever heard a radio ad on the CTA? Have you ever wondered why sales of long-term care insurance is so low, when it is so heavily advertised as the next big market?
CTA is a very large market. It 'a market where there are lots of recipes. However, it is easy to sell insurance.
Sales of annuities for seniors dealing with long-term care, toprotect their property makes money.
Nothing is worth it.
Back to advertising. When LTC Announces a seller, what is the message conveyed?
1. The many benefits of their policies have to offer
2. The need for seniors to protect their property
3. Fear: the elderly who have no long-term care is likely to be restricted to a nursing home where they can be treated effectively.
You've heard it all, no doubt. Could also be used some ofthose points.
The aim is to combat the fear of business and sellers LTC teach.
Structure ad that the plant in question in the minds of our target competition, and the attack CTA as a solution to their fear. This brings us to their way of thinking about the prospect of possible solutions, other than long-term care.
The goal is to create fear, uncertainty and doubt about the enemy.
The following examples are carriers of negative ads used to performfollowing:
or find out why the elderly should have very little assurance of long term care!
or explore what the insurance companies long term care do not want you to know!
Find out what your seller or the CTA do not tell you!
Or How to reduce premiums for long-term care insurance in half!
or Save 50% on insurance premiums Long Term Care!
o Do not be an idiot! Find out if LTC really works!
or to be informed. the long-term care insurance is not for everyone!
The listing contains contact informationOffice.
Remember that you do not want to do a presentation for the sale of these people. They need to be educated. When you program the time with you, that is attentive to a solution that meets their concerns: that in turn, used his time productively.
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